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	IMAGINATION IS THE PRODUCT OF FIVE SENSES, EVERY CREATURE CAN SEE, HEAR, FEEL, SMELL AND TASTE. BUT AS HUMANS, WE HAVE THE ABILITY TO EXPLORE, DISCOVER AND TRANSFORM OUR IMAGINATION INTO INNOVATION AND REAL LIFE EXPERIENCES.

Work.

IMAGINATION IS THE PRODUCT OF FIVE SENSES,
EVERY CREATURE CAN SEE, HEAR, FEEL, SMELL AND TASTE.
BUT AS HUMANS, WE EXPLORE, DISCOVER AND TRANSFORM
OUR IMAGINATION INTO INNOVATION AND EXPERIENCES.

Mon, April 4th, 2016

#logodesign #brandidentity #designthinking

Why The Shape Of A Companys Logo Matters

Think about the iconic brand names you know: Apple, Target, McDonald’s, Gap. What images come to mind? For many of us, probably their logos. That’s because whether it’s an apple or big golden arches, a logo is crucial to a company’s identity. Now, new research says that logos are even more important than businesses and consumers realize. A recent study in the Journal of Consumer Research found that even just a basic element of logos—their shape—affects how people perceive a company and its products. There’s already a good amount of research on how logos influence customers. For example, a 2011 study found that when a company has an incomplete logo (think IBM), people perceive the business as more innovative but less trustworthy. Another weird logo effect that researchers have found: when consumer...

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